The first job is to tell me all about your product or service by completing a simple questionnaire in the week before I start work on your copy.
On our agreed start date I'll study your existing website and your feedback from the questionnaire. I'll identify the key areas we'll need to dig into to make the biggest impact in the shortest amount of time.
For the next 3 days we'll flesh out the details together, going back and forth via your favorite messenger app and a shared Google Doc, we'll optimize your copy using my tried and true framework.
On the final day I'll create a "before and after" report, containing my recommended copy changes and explaining my reasoning.
I've witnessed hundreds of web design projects go over schedule, and over budget. So I created this fixed time / fixed cost service as a low stress antidote to that frustration. Because we only have a week, this is about progress not perfection.
We'll focus on plugging the biggest holes in the bucket for the quickest gains. Once the clock starts ticking you'll have my expertise and attention for 5 days, Monday to Friday. When it stops, we're done. You'll have a clear path to follow, without worrying about time or budget creep.
“After years of marketing your own brand it can happen that you don’t see the wood for the trees anymore. Paul is really good at pushing you to focus on the essence of your product. Once you are there he keeps you there, tirelessly asking—until you can tell the story of your product clearly, comprehensively, and at the right pace. Working with Paul is both tough and fun. It requires your full attention, and it is worth your full attention.” Oliver Reichenstein, Information Architects & iA Writer, Zurich.
"Paul made all of us, including the co-founders, take a step back and describe our product/features from a human level. We were caught up living and breathing this stuff. Our language assumed that the world knew what we were talking about, when in fact, that wasn't the case. Working with Paul, we became confident with taking a different approach, to tell a story, about a technical need. As a bonus, our new employees were able to get up to speed faster than before. I would most definitely recommend Paul, he knows how to cut through the fluff and get back to the basics, the fundamentals that people can really connect with." Sunny Cha, VP of Marketing, Tenjin, San Francisco.
"Before Paul I don’t think we, as a group, were aware how complicated it is for clients to buy 'big data' products such as ours and find them valuable. In most cases it is a non-technical operational manager who benefits, day to day, from such a product. It is a non-technical manager with purchasing power who is deciding about the purchase of such a product or its alternative. Paul helped us craft aspirational messaging that caters to all these groups. And on a personal level, working with Paul gave me a deeper insight into my own role. I’ve already recommended Paul. I think all 'big data' companies with new products have this type of problem and need to do this type of work to grow beyond their initial niche." Matthaus Krzykowski, Investor, Salisbury Ventures, Berlin.
I've been solving marketing puzzles for about 25 years. Look, there's me computerizing stuff at 11, without even turning the TV on. Right now I spend about 70% of my time consulting on sales copy and 30% developing a framework for improving human motivation. Two sides of the same coin. I'm based in England/SW France. Working with startups mostly out of Silicon Valley.
*Any resemblance to Damien Thorn, demon child from The Omen is purely coincidental.
“It made us realize that even though we’re a technical product, we should be bringing out the inspirational and human element of our offering.”
Natasha Baker. SnapEDA (YC W16)
“With Paul’s suggestions, I was able to incorporate changes that helped us reach 235% of our original funding goal.”
Christine Buijs. Film maker
“It is important that communication is fully aligned with what you believe in, so we are happy that the work has allowed us to recapture our original rationale.”
Erwan Le Corre. Movnat
"I finally feel aligned and have been attracting my "right" people who need what I am offering. I would recommend Paul to anyone who is not getting the results that they want with their website or marketing efforts."
Christian Marie Herron. Communication Consultant.
"It’s hard for startups to get high quality, actionable advice in this area. This advice is among the most useful we’ve had.”
Benjamin Todd. 80,000 hours (YC S15)
“I think anyone putting themselves out there can value from objective feedback. I truly appreciate the investment of Paul’s time. He definitely knows his marketing."