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Non-judgemental marketing help for startups under pressure.

Non-judgemental marketing help for startups under pressure.


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Website not giving you the results you expected?
How about some non-judgemental feedback from a fresh set of eyes? Read more – ‘Website not giving you the results you expected?’.
Ignore Shopping List, Buy All The Things. (flexreceipts.com) A Y Combinator Website Marketing Tune-up.
Today I’m looking at Tomas’s website flexreceipts.com. He’s got a Y Combinator backed company that helps retailers move from paper receipts to digital receipts, which have opportunities to encourage MOAR shopping! Let’s dive in and see what we can learn to help us in our own marketing adventures… 1. Show and tell, get the basics […] Read more – ‘Ignore Shopping List, Buy All The Things. (flexreceipts.com) A Y Combinator Website Marketing Tune-up.’.
Beautiful is never enough. (volleyy.com) A website marketing tune-up.
Today I’m looking at Noddy’s website volleyy.com. He’s got a service helping people “publish beautiful newsletters”. Let’s dive in and see what we can learn to help us in our own marketing adventures… Positioning is everything. OK, I’m on the homepage and I’m greeted with a headline and an animated gif: Email your way to […] Read more – ‘Beautiful is never enough. (volleyy.com) A website marketing tune-up.’.
What If You’re Selling To More Than One Customer? (CodeCombat) A Y Combinator Website Marketing Tune-Up.
Today I’m looking at Nick’s website Codecombat.com He’s got a Y Combinator backed start-up that’s helping kids learn programming through games. Let’s dive in and see what we can learn… 1. Enough clarity to continue, logically and emotionally. I love what I see right away. Whilst the opening promise, or headline, doesn’t quite roll of […] Read more – ‘What If You’re Selling To More Than One Customer? (CodeCombat) A Y Combinator Website Marketing Tune-Up.’.
How To Be A Scholar And A Poet. (Tenjin.io) A Y Combinator Website Marketing Tune-up.
This week I’m looking at Sunny’s website Tenjin.io They’re a 7 person Y Combinator start-up, selling an analytics tool. They help people who are promoting mobile apps, to make better decisions about where to spend their advertising money. Let’s dive in and see what we can learn… 1. Is the most important thing you’re saying, […] Read more – ‘How To Be A Scholar And A Poet. (Tenjin.io) A Y Combinator Website Marketing Tune-up.’.
Why We Have To Dumb Down Our Technical Writing When We’re Trying To Sell. (rainforestqa.com) A Y Combinator Website Marketing Tune-up.
This week I’m looking at Fred’s website rainforestqa.com He’s part of a Y-Combinator start-up, helping companies test their websites and apps to avoid embarrassing bugs. What I love about these guys, is that while I’m making my notes (and before I could do screenshots), they’re already running experiments with better copy. So, I’m going to […] Read more – ‘Why We Have To Dumb Down Our Technical Writing When We’re Trying To Sell. (rainforestqa.com) A Y Combinator Website Marketing Tune-up.’.
What’s at the heart of your website? A technology, or the people who will use it? (hellobonsai.com) A Y Combinator website marketing tune-up.
This week I’m looking at Matt’s website hellobonsai.com He’s a Y-Combinator start-up, helping freelancers get paid faster, with less stress along the way. Some people like to call these teardowns. But I’m not a big fan of the term. The people who ask for my feedback are smart and willing to share with the community. […] Read more – ‘What’s at the heart of your website? A technology, or the people who will use it? (hellobonsai.com) A Y Combinator website marketing tune-up.’.
It’s all about the feels. (Open Listings) A Y Combinator website marketing tune-up.
I’m doing a marketing tune-up on Peter’s website openlistings.com It’s a real estate company, that uses technology to cut out the middleman and save you money. Hire them to buy a house for you, and they’ll refund you half of their commission. These guys are doing a pretty good job, so this one is going […] Read more – ‘It’s all about the feels. (Open Listings) A Y Combinator website marketing tune-up.’.
Put Your Pirate Patch On – 8 Marketing Ideas You Can Steal From The New Basecamp Website, Right Now.
This week I’m looking at the new Basecamp marketing website. I love everything these guys do, there’s always a ton of great ideas to be inspired by. And when I say “inspired by”, I mean steal like a pirate. Let’s take a look and see what we can learn… 1. Know where you want to […] Read more – ‘Put Your Pirate Patch On – 8 Marketing Ideas You Can Steal From The New Basecamp Website, Right Now.’.
How Do You Solve Global Problems? One Person At A Time. A Website Marketing Tune-up.
This week I’m looking at Joanna’s website joannafree.com She’s got a whole bunch of projects going on. So there are lessons here that apply to anyone. Especially if you’re trying to develop a personal brand, or sell your personal services. Read more – ‘How Do You Solve Global Problems? One Person At A Time. A Website Marketing Tune-up.’.
How to turn a sour feature, into a Hot, Fresh and Crispy benefit. A website marketing makeover.
This week I’m looking at Akshita’s website keehfur.com. She’s got some kind of probiotic drink that everyone pronounces differently. (These are the added complications of doing video makeovers!) There’s something in here for anyone who isn’t sure who their market is. And everyone who is worried that some aspect of their product, or service, is […] Read more – ‘How to turn a sour feature, into a Hot, Fresh and Crispy benefit. A website marketing makeover.’.
It’s Not About Technology. It’s About What Technology Allows You To Achieve. A Website Marketing Makeover.
This week I’m trying something new. A website marketing makeover that I did over twitter at the weekend and then turned into a 5 minute-ish video makeover. I’d love to know what you guys think of this format compared to the longer written makeovers. Let me know on twitter @thepaulmontreal Read more – ‘It’s Not About Technology. It’s About What Technology Allows You To Achieve. A Website Marketing Makeover.’.
What AC/DC Can Teach You About Selling Vacation Rental Homes. A Website Marketing Makeover.
I’m doing a website marketing makeover on Joanna’s site. She’s got a couple of vacation rental properties in Orlando. She wants to reduce her bounce rate (the number of people who visit, then leave her site without booking) and she’d love it if people read her blog posts. Let’s see what we can learn. (I’m […] Read more – ‘What AC/DC Can Teach You About Selling Vacation Rental Homes. A Website Marketing Makeover.’.
How To Build A Brand And Clean Up. A Website Marketing Makeover.
I’m doing a marketing makeover on Avi’s website, Iron Lion Soap. He’s asked me to look at the general usability of his website, but I think this makeover is all about the positioning of the brand in relation to other competing soaps. Will Iron Lion Soap come out smelling of roses? Let’s find out. (I’m […] Read more – ‘How To Build A Brand And Clean Up. A Website Marketing Makeover.’.
Who’s your real, real customer? A website marketing makeover.
I’m doing a marketing makeover on Kim’s website. She’s down in Australia, building a marketplace to help the public find the right type of Lawyer. I love marketplaces, they have huge potential. But building a marketplace is about far more than just having an idea and a database. Getting early adopters is expensive, so the […] Read more – ‘Who’s your real, real customer? A website marketing makeover.’.
Matthew Cooper, Mentalist. A Website Marketing Makeover That Will Blow Your Mind.
I’m doing a marketing makeover on Matthew’s website. He’s a mentalist. Like Patrick Jane in “The Mentalist” or Derren Brown in real life. He messes with people’s minds for fun and profit. Most of his work comes through word of mouth, so he’d like to improve his reach, especially through Google and his website. In […] Read more – ‘Matthew Cooper, Mentalist. A Website Marketing Makeover That Will Blow Your Mind.’.
It’s About People Not Plugins. A Website Marketing Makeover.
I’m doing a marketing makeover on Sally’s website. She’s got a couple of holiday rental homes over in Italy. She’s proud of her homespun website, but she’s feeling overwhelmed about all the conflicting advice she hears. And all the new tools and technologies people are telling her she needs to adopt. (I’m listening to the […] Read more – ‘It’s About People Not Plugins. A Website Marketing Makeover.’.
How to avoid a sh** storm of biblical proportions. A website marketing makeover.
I’m doing a marketing makeover on Fiona’s website. She’s a management consultant who’s new to working on her own. In her own words “I want a website to tell a professional story of who I am… but I feel like something is missing”. Well that’s exactly why I’m here. In this makeover you’re going to […] Read more – ‘How to avoid a sh** storm of biblical proportions. A website marketing makeover.’.
Don’t go all stiff and corporate just because your sales conversation is taking place online. A website marketing makeover.
I’m doing a marketing makeover on Sasha’s website. She’s working for an established company who help people choose the right career. They’ve been around about 30 years, so they must be doing something right. Is their offline expertise translating to the web, or could we tweak a few things to dramatically improve their results online? […] Read more – ‘Don’t go all stiff and corporate just because your sales conversation is taking place online. A website marketing makeover.’.
Mark Cuban, Billionaire. (Scared, Broke And Jobless).
You’ve seen him on Shark Tank. And in the media, sat in his private jet. Or yelling support at his basketball team the Dallas Mavericks. But I wanted to get to know Mark Cuban better. I was curious to find out what, if anything, scares this 6’3″ entrepreneur. And I wanted to know what kept […] Read more – ‘Mark Cuban, Billionaire. (Scared, Broke And Jobless).’.

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