If your onsite marketing needs a fresh set of eyes, I offer a private, non-judgemental tune-up service. Plus, to keep you motivated and inspired, some meaningful stories from the lives of people I admire. And some free marketing makeovers to point you in the right direction.
“Love what you guys are doing… it feels different, much more personal and substantive than other things I’m reading online.” Laura Roeder.
Website marketing tune-ups.
Honest but non-judgemental feedback is a rare commodity. If you want an unbiased report on the marketing effectiveness of your website. With feedback that will give you peace of mind, save you years of trial and error, and point you in the right direction. Then I offer a limited number of marketing tune-ups each month.
Who is Paul Montreal?
I’ve been a marketing guy for 20 years. For me, marketing is all about building a bridge between what you’re passionate about and what somebody else really values.
I love the challenge of helping smart, skilled Entrepreneurs and ambitious small companies turnaround their websites and get through challenging periods with their sanity and enthusiasm intact.
Here’s a picture of me as a child. Ignore the fact that I look like the kid from The Omen.
In my interview with Seth Godin, I talked about how I had copies of Guerilla Marketing and Lord of the Rings in that desk drawer. And how that was very much a defining period for me. A time of space shuttles, computers and robots.
I said these things partly because I was trying far too hard with the interview, but also because I think they give some context as to where I come from. A mix of influences and motivations that shaped who I am today.
Seth didn’t buy into any of that nonsense. But that’s ok. I did. I bought into the amazing things that human beings can do when properly motivated. We can work together, trading our skills to solve bigger problems than we might alone. We can put people into space. We can write epic stories. Stories that inspire us to face our fears and live a bigger life.
But for me, the most amazing thing is the human personality. How do we think the way we do? Why do we think the way we do? Marketing is just a practical application of the constant search for more accurate answers to those questions.
I know a lot of people think that marketing is about getting to the top of Google. But it’s really about people. The human personality. The things we move towards. The things we move away from. Our desires and our fears.
Understand what motivates your customer and you’ll have solved the most important piece of the marketing puzzle. That’s a big part of what I do.
Or you can email me direct paul at paulmontreal dot com.
What’s my approach?
What I really want to offer the people I work with, is a helping relationship that benefits us both. A relationship based on being honest and open, but non-judgemental.
I’m a fresh set of eyes. A new perspective. With thousands of hours of experience solving similar puzzles.
But what I’ve come to understand is most important, when offering any marketing advice, is its deep acceptance by the people who will be putting it into action. You guys.
Because you are the ones who have to promote your website. And you also want to be able to sleep well at night.
The energy level and commitment with which you can do that is more important than just about anything else.
Our motivation comes from the alignment of our actions with our identity. What you’re promoting has to be congruent with who you really are.
And because of that, no outsider will ever have all the answers. No consultant can ever claim to have the “one true solution” to all your challenges.
So, in any helping relationship I enter, it’s with a great respect for you and your uniqueness, the very real challenges and pressures you’re under as a startup.
By far the best way for us to work together is to start with a private tune-up. Where I can become acquainted with you and your product or service, but I can also dive right into helping you change the world!
Other cool stuff.
Need to get unstuck? I’ve got interviews that go a little deeper than usual. I hunt for meaningful stories from the lives of people I admire. Stories to motivate and inspire you. To help you to get unstuck and take action when it really counts.
Some of my personal picks…
Simple marketing help, to tune-up your website.
“A well thought out critique of what you’re doing is as valuable as gold.” Elon Musk.
I’ve shunned dry theory and abstract strategies in favour of real-life case studies. Follow along as I show you exactly how to tune-up your website.
Some of my personal picks…
What do other people think?
“Out of the first four people I approached using your methods, I am now doing work for three of them!” Craig Watkins. USA.
“I probably saved myself 5 years costly trial and error” Meghan Geliza. Auckland New Zealand.
“Paul introduced me to whole new aspects of building & maintaining a successful business. Aspects that hardly anyone ever mentions…You’re in the hands of people that honestly & truthfully love what they do.” Sarah Palisi. Hamburg Germany.
“That hands-on push is invaluable. It’s nice to have positive feedback from friends and associates. It’s rare to have the chance to get the honest, critical, thoughtful and informed variety.” Monique Larson, USA.
“You helped me to realize what is most important to me – what I REALLY want – and focus my energies like a lazer beam.” JJ Harrison. USA.
“Paul helps those of us who are ambitious but may not be as naturally business minded to become aware of the many ways we can take our careers into our own hands.” Christine Buijs, Canada.