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Website not giving you the results you expected? How about some non-judgemental feedback from a fresh set of eyes? Apply for an online marketing tune-up with Paul Montreal

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Website not giving you the results you expected?
How about some non-judgemental feedback from a fresh set of eyes? Read more – ‘Website not giving you the results you expected?’.
From Abstract Idea To A Story About Success. (Dealyze.com) A Y Combinator Website Marketing Tune-up.
This week I’m looking at Will’s website Dealyze.com. He’s got a Y Combinator backed startup selling some kind of electronic loyalty card system. Let’s dive in and see what we can learn… 1. Your opening headline should be a concentrated sales pitch. Here’s the opening copy… Punch Cards for the 21st Century loyalty, email & […] Read more – ‘From Abstract Idea To A Story About Success. (Dealyze.com) A Y Combinator Website Marketing Tune-up.’.
Want people to do good? Make em a selfish sandwich. (80,000 hours) A Y Combinator Website Marketing Tune-up.
This week I’m looking at Benjamin’s website 80000hours.org. He’s got a Y Combinator backed startup. They help people make fulfilling career choices that also have a positive impact on the world. Let’s dive in and see what we can learn… 1. Always answer the question – What’s in it for me? The opening copy is […] Read more – ‘Want people to do good? Make em a selfish sandwich. (80,000 hours) A Y Combinator Website Marketing Tune-up.’.
Firing the circuits of human motivation. (Snapeda.com) A Y Combinator Website Marketing Tune-up.
This week I’m looking at Natasha’s website SnapEDA, a Y Combinator backed company that’s building an electronic parts library. Their goal is to help designers and builders make stuff faster. Let’s dive in and see what we can learn… 1. It does what it says on the tin. Technically, a million years ago, I studied […] Read more – ‘Firing the circuits of human motivation. (Snapeda.com) A Y Combinator Website Marketing Tune-up.’.
Ignore Shopping List, Buy All The Things. (flexreceipts.com) A Y Combinator Website Marketing Tune-up.
Today I’m looking at Tomas’s website flexreceipts.com. He’s got a Y Combinator backed company that helps retailers move from paper receipts to digital receipts, which have opportunities to encourage MOAR shopping! Let’s dive in and see what we can learn to help us in our own marketing adventures… 1. Show and tell, get the basics […] Read more – ‘Ignore Shopping List, Buy All The Things. (flexreceipts.com) A Y Combinator Website Marketing Tune-up.’.
Beautiful is never enough. (volleyy.com) A website marketing tune-up.
Today I’m looking at Noddy’s website volleyy.com. He’s got a service helping people “publish beautiful newsletters”. Let’s dive in and see what we can learn to help us in our own marketing adventures… Positioning is everything. OK, I’m on the homepage and I’m greeted with a headline and an animated gif: Email your way to […] Read more – ‘Beautiful is never enough. (volleyy.com) A website marketing tune-up.’.
What If You’re Selling To More Than One Customer? (CodeCombat) A Y Combinator Website Marketing Tune-Up.
Today I’m looking at Nick’s website Codecombat.com He’s got a Y Combinator backed start-up that’s helping kids learn programming through games. Let’s dive in and see what we can learn… 1. Enough clarity to continue, logically and emotionally. I love what I see right away. Whilst the opening promise, or headline, doesn’t quite roll of […] Read more – ‘What If You’re Selling To More Than One Customer? (CodeCombat) A Y Combinator Website Marketing Tune-Up.’.
How To Be A Scholar And A Poet. (Tenjin.io) A Y Combinator Website Marketing Tune-up.
This week I’m looking at Sunny’s website Tenjin.io They’re a 7 person Y Combinator start-up, selling an analytics tool. They help people who are promoting mobile apps, to make better decisions about where to spend their advertising money. Let’s dive in and see what we can learn… 1. Is the most important thing you’re saying, […] Read more – ‘How To Be A Scholar And A Poet. (Tenjin.io) A Y Combinator Website Marketing Tune-up.’.
Why We Have To Dumb Down Our Technical Writing When We’re Trying To Sell. (rainforestqa.com) A Y Combinator Website Marketing Tune-up.
This week I’m looking at Fred’s website rainforestqa.com He’s part of a Y-Combinator start-up, helping companies test their websites and apps to avoid embarrassing bugs. What I love about these guys, is that while I’m making my notes (and before I could do screenshots), they’re already running experiments with better copy. So, I’m going to […] Read more – ‘Why We Have To Dumb Down Our Technical Writing When We’re Trying To Sell. (rainforestqa.com) A Y Combinator Website Marketing Tune-up.’.
What’s at the heart of your website? A technology, or the people who will use it? (hellobonsai.com) A Y Combinator website marketing tune-up.
This week I’m looking at Matt’s website hellobonsai.com He’s a Y-Combinator start-up, helping freelancers get paid faster, with less stress along the way. Some people like to call these teardowns. But I’m not a big fan of the term. The people who ask for my feedback are smart and willing to share with the community. […] Read more – ‘What’s at the heart of your website? A technology, or the people who will use it? (hellobonsai.com) A Y Combinator website marketing tune-up.’.
It’s all about the feels. (Open Listings) A Y Combinator website marketing tune-up.
I’m doing a marketing tune-up on Peter’s website openlistings.com It’s a real estate company, that uses technology to cut out the middleman and save you money. Hire them to buy a house for you, and they’ll refund you half of their commission. These guys are doing a pretty good job, so this one is going […] Read more – ‘It’s all about the feels. (Open Listings) A Y Combinator website marketing tune-up.’.
Put Your Pirate Patch On – 8 Marketing Ideas You Can Steal From The New Basecamp Website, Right Now.
This week I’m looking at the new Basecamp marketing website. I love everything these guys do, there’s always a ton of great ideas to be inspired by. And when I say “inspired by”, I mean steal like a pirate. Let’s take a look and see what we can learn… 1. Know where you want to […] Read more – ‘Put Your Pirate Patch On – 8 Marketing Ideas You Can Steal From The New Basecamp Website, Right Now.’.
How Do You Solve Global Problems? One Person At A Time. A Website Marketing Tune-up.
This week I’m looking at Joanna’s website joannafree.com She’s got a whole bunch of projects going on. So there are lessons here that apply to anyone. Especially if you’re trying to develop a personal brand, or sell your personal services. Read more – ‘How Do You Solve Global Problems? One Person At A Time. A Website Marketing Tune-up.’.
How to turn a sour feature, into a Hot, Fresh and Crispy benefit. A website marketing makeover.
This week I’m looking at Akshita’s website keehfur.com. She’s got some kind of probiotic drink that everyone pronounces differently. (These are the added complications of doing video makeovers!) There’s something in here for anyone who isn’t sure who their market is. And everyone who is worried that some aspect of their product, or service, is […] Read more – ‘How to turn a sour feature, into a Hot, Fresh and Crispy benefit. A website marketing makeover.’.
It’s Not About Technology. It’s About What Technology Allows You To Achieve. A Website Marketing Makeover.
This week I’m trying something new. A website marketing makeover that I did over twitter at the weekend and then turned into a 5 minute-ish video makeover. I’d love to know what you guys think of this format compared to the longer written makeovers. Let me know on twitter @thepaulmontreal Read more – ‘It’s Not About Technology. It’s About What Technology Allows You To Achieve. A Website Marketing Makeover.’.
What AC/DC Can Teach You About Selling Vacation Rental Homes. A Website Marketing Makeover.
I’m doing a website marketing makeover on Joanna’s site. She’s got a couple of vacation rental properties in Orlando. She wants to reduce her bounce rate (the number of people who visit, then leave her site without booking) and she’d love it if people read her blog posts. Let’s see what we can learn. (I’m […] Read more – ‘What AC/DC Can Teach You About Selling Vacation Rental Homes. A Website Marketing Makeover.’.
How To Build A Brand And Clean Up. A Website Marketing Makeover.
I’m doing a marketing makeover on Avi’s website, Iron Lion Soap. He’s asked me to look at the general usability of his website, but I think this makeover is all about the positioning of the brand in relation to other competing soaps. Will Iron Lion Soap come out smelling of roses? Let’s find out. (I’m […] Read more – ‘How To Build A Brand And Clean Up. A Website Marketing Makeover.’.
Non-judgemental marketing help for startups under pressure.
If your onsite marketing needs a fresh set of eyes, I offer a private, non-judgemental tune-up service. Plus, to keep you motivated and inspired, some meaningful stories from the lives of people I admire. And some free marketing makeovers to point you in the right direction. Read more – ‘Non-judgemental marketing help for startups under pressure.’.
Who’s your real, real customer? A website marketing makeover.
I’m doing a marketing makeover on Kim’s website. She’s down in Australia, building a marketplace to help the public find the right type of Lawyer. I love marketplaces, they have huge potential. But building a marketplace is about far more than just having an idea and a database. Getting early adopters is expensive, so the […] Read more – ‘Who’s your real, real customer? A website marketing makeover.’.
Matthew Cooper, Mentalist. A Website Marketing Makeover That Will Blow Your Mind.
I’m doing a marketing makeover on Matthew’s website. He’s a mentalist. Like Patrick Jane in “The Mentalist” or Derren Brown in real life. He messes with people’s minds for fun and profit. Most of his work comes through word of mouth, so he’d like to improve his reach, especially through Google and his website. In […] Read more – ‘Matthew Cooper, Mentalist. A Website Marketing Makeover That Will Blow Your Mind.’.
It’s About People Not Plugins. A Website Marketing Makeover.
I’m doing a marketing makeover on Sally’s website. She’s got a couple of holiday rental homes over in Italy. She’s proud of her homespun website, but she’s feeling overwhelmed about all the conflicting advice she hears. And all the new tools and technologies people are telling her she needs to adopt. (I’m listening to the […] Read more – ‘It’s About People Not Plugins. A Website Marketing Makeover.’.
How to avoid a sh** storm of biblical proportions. A website marketing makeover.
I’m doing a marketing makeover on Fiona’s website. She’s a management consultant who’s new to working on her own. In her own words “I want a website to tell a professional story of who I am… but I feel like something is missing”. Well that’s exactly why I’m here. In this makeover you’re going to […] Read more – ‘How to avoid a sh** storm of biblical proportions. A website marketing makeover.’.
Don’t go all stiff and corporate just because your sales conversation is taking place online. A website marketing makeover.
I’m doing a marketing makeover on Sasha’s website. She’s working for an established company who help people choose the right career. They’ve been around about 30 years, so they must be doing something right. Is their offline expertise translating to the web, or could we tweak a few things to dramatically improve their results online? […] Read more – ‘Don’t go all stiff and corporate just because your sales conversation is taking place online. A website marketing makeover.’.
Mark Cuban, Billionaire. (Scared, Broke And Jobless).
You’ve seen him on Shark Tank. And in the media, sat in his private jet. Or yelling support at his basketball team the Dallas Mavericks. But I wanted to get to know Mark Cuban better. I was curious to find out what, if anything, scares this 6’3″ entrepreneur. And I wanted to know what kept […] Read more – ‘Mark Cuban, Billionaire. (Scared, Broke And Jobless).’.
How to fill your website when you’re just starting out. A website marketing makeover.
I’m doing a marketing makeover on Anders’ website. He’s built an online learning platform with a unique way to reward the best teachers. It’s early days and his biggest challenge right now is finding great teachers and getting high quality content on the site. (I’m listening to Trey Smith on Soundcloud while I work.) Hold […] Read more – ‘How to fill your website when you’re just starting out. A website marketing makeover.’.
Seth Godin – Full Stop Failure.
Paul: I suspect that there is a time in everyone’s life when all the conditions for who they will become are in place. This picture represents that specific time for me… Read more – ‘Seth Godin – Full Stop Failure.’.
Laura Roeder’s Million Dollar Business.
I’m a big fan of Laura Roeder. She’s doing a lot of things right and she has a great attitude. Her business is making social media easy, so you can create the business fame we all dream about. In this interview Laura shares some super smart insights into learning anything you want, coping with setbacks, […] Read more – ‘Laura Roeder’s Million Dollar Business.’.
It’s Not About How Much You Kick Ass. It’s About How Much You Can Help Your Customers Kick Ass. A Website Marketing Makeover.
I’m doing a marketing makeover on Bungobox. They rent kick ass moving boxes. Their biggest challenge is educating their clients and being consistent with their search engine rankings. This is a professional looking website, so it’s going to be great to dig in and see if I can fine tune things. (I’m listening to the […] Read more – ‘It’s Not About How Much You Kick Ass. It’s About How Much You Can Help Your Customers Kick Ass. A Website Marketing Makeover.’.
How To Get Your Website Working For You, So You Have More Time For Family. A Website Marketing Makeover.
I’m doing a marketing makeover on Hala’s website. She’s a consultant and product development coach for tech companies. She wants to turn her website around so that she can spend more time with her kids. In this makeover you’re going to learn how to really draw people in with your pitch and how to avoid […] Read more – ‘How To Get Your Website Working For You, So You Have More Time For Family. A Website Marketing Makeover.’.
Avoiding Disaster When You Upgrade Your Website. A Website Marketing Makeover.
I’m doing a marketing makeover on Julia’s website. She has 3 vacation rentals in the Cape Cod area which she’s running on a pretty old website template. She wants to update everything and move over to WordPress, but she’s feeling overwhelmed at the prospect. There’s a real danger of throwing out the baby with the […] Read more – ‘Avoiding Disaster When You Upgrade Your Website. A Website Marketing Makeover.’.
You don’t catch fish by dipping your toe in the water. A website marketing makeover.
I’m doing a marketing makeover on Linda Lou’s website. She’s got a vacation rental house on the Caribbean Island of Curacao. She’s not a native English speaker, so she’s worried about finding the right words. But how much is selling a tropical island paradise about getting the words right, and how much is something else? […] Read more – ‘You don’t catch fish by dipping your toe in the water. A website marketing makeover.’.
Selling is theatre, take us on a journey one scene at a time. A website marketing makeover.
I’m doing a marketing makeover on Ralph’s website. He’s got a vacation rental site selling properties in Paris and Nice. Ralph tells me that he wants to cut the cord from the big, impersonal, lead generating aggregators. He wants to have more direct interaction with customers. But has his website got what it takes to […] Read more – ‘Selling is theatre, take us on a journey one scene at a time. A website marketing makeover.’.
Remember, people are walking sacks of scared. A website marketing makeover.
I’m doing a marketing makeover on John’s website. He’s running a vacation property website, renting out his modern Toronto house. John tells me he’s got a great Google ranking but his site isn’t converting visitors to customers. (I’m listening to Brian Reitzell’s Interpolating Moonlight Sonata while I work). So hold onto your crack pipes, here […] Read more – ‘Remember, people are walking sacks of scared. A website marketing makeover.’.
Sell Your Value, Not Your Technical Ability. A Marketing Makeover For Consultants.
I’m doing a marketing makeover on Paige’s website. She’s a “Process Improvement Specialist” and she’s built a simple website to sell her consulting services. I think she’s just starting out, so let’s see if we can help her build a solid foundation for her new venture. (I’m listening to the Drive movie soundtrack while I […] Read more – ‘Sell Your Value, Not Your Technical Ability. A Marketing Makeover For Consultants.’.
Wrap your data in a story and make your customer the hero. A marketing makeover for Kaizen Consultants.
I’m doing a marketing makeover on Keith’s website. He’s a management consultant who teaches and trains various Kaizen or “continuous improvement” type methods. There’s a lot of money to be made helping big businesses save a lot of money. But right now he’s not getting the results he expected from his website. (I’m listening to […] Read more – ‘Wrap your data in a story and make your customer the hero. A marketing makeover for Kaizen Consultants.’.
Plant a flag. Go all in. Commit to mastering one thing. A website makeover for online retailers.
I’m doing a marketing makeover on Brandie’s website. She’s a Canadian Entrepreneur who’s selling better fitting bras through her website and through bra fitting parties. There’s something for all online retailers in here. (I’m listening to John Murphy’s Sunshine movie soundtrack while I work). So hold onto your jiggly bits, here are my top 6 […] Read more – ‘Plant a flag. Go all in. Commit to mastering one thing. A website makeover for online retailers.’.
Divorce Photographer. A Kickstarter Makeover For Movie Producers.
I’m doing a marketing makeover on Christine’s Kickstarter project. She’s a photographer turned film maker who’s raising money for her movie script “Divorce Photographer”. At first glance she seems to be doing a lot right. Let’s see if we can dig a little deeper and help her fine tune her pitch. (I’m listening to Tricky […] Read more – ‘Divorce Photographer. A Kickstarter Makeover For Movie Producers.’.
Let’s Make A F*****g Movie! A website makeover for film makers.
I’m doing a marketing makeover on Debs’ website where she’s raising funding for her movie idea. She’s done a fantastic promotional video and a previous Kickstarter campaign, but hasn’t raised as much as she expected. (I’m listening to P.O.S. while I work). Here are my top 8 quick and dirty tips for turning your movie […] Read more – ‘Let’s Make A F*****g Movie! A website makeover for film makers.’.
Marketing Is About Perception. Not Yours, Your Customers. A Website Makeover For Everyone.
I’m doing a marketing makeover on Guy’s website where he sells eLearning services. He’s done some great client work but he’s not getting the leads he expected from his website. (I’m listening to Gustavo Santaolalla’s charango music while I work). Here are my top 6 tips to turn your eLearning website around… Read more – ‘Marketing Is About Perception. Not Yours, Your Customers. A Website Makeover For Everyone.’.
Avoiding Buzzword Bingo. A Website Makeover For IT Consultants.
I’m doing a marketing makeover on Jane’s website where she’s selling some kind of IT consulting services. (I’m listening to Bob Marley while I work). Hold onto your padded armrests, I’m going into cynical customer mode… Read more – ‘Avoiding Buzzword Bingo. A Website Makeover For IT Consultants.’.
How do I find my purpose? Build something you would never sell. With David Hieatt.
Paul: Do you remember the TED talk that rocketed Simon Sinek to marketing stardom? Start with Why was the book that followed and had everyone talking about finding their purpose. That visionary drive that pulls you out of bed and powers your ambition. Blasting away the uncertainty, procrastination and fear of rejection. Did you work […] Read more – ‘How do I find my purpose? Build something you would never sell. With David Hieatt.’.
How to sell what you teach. Think like a marketer, inspire like an artist. A Website Makeover For Teachers.
I’m doing a marketing makeover on David’s website. He’s a piano teacher by day and a recital pianist by night. He wants to share his passion with the world and he’s throwing all his energy into testing his way forward. His website should be acting as a central resource for his free video lessons, his […] Read more – ‘How to sell what you teach. Think like a marketer, inspire like an artist. A Website Makeover For Teachers.’.
How to have your clients sell your services for you. A website makeover for illustrators & designers.
I’m doing a marketing makeover on Carlos’ website. Carlos provides professional illustration services, including magazine work, illustrations for the web, and murals. He’s passionate about every aspect of illustration and recently scored a high profile project, but he’s been unable to maintain a steady flow of clients. Working part-time to pay the bills, he’s just […] Read more – ‘How to have your clients sell your services for you. A website makeover for illustrators & designers.’.
Is your mission leading you to the promised land? A website makeover for coaches.
I’m doing a marketing makeover on Chris’ website. She provides professional coaching services for introverted professionals. She’s passionate about her mission, which is “To dispel the incorrect assumptions and perceptions about introversion”. Despite a 15 year background as a successful Human Resources professional, she’s not getting the results she expected online. She launched her business […] Read more – ‘Is your mission leading you to the promised land? A website makeover for coaches.’.
How To Raise Money With Crowdfunding. A Kickstarter Campaign Makeover For Engineers.
I’m doing a marketing makeover on John’s Kickstarter campaign. John is a professional engineer pitching his invention, a dirty air filter alarm. At this point he’s 30 days into a 50-day campaign. His goal is to reach $32,000. If he continues at his current pace, he won’t meet his goal and he’ll lose all the […] Read more – ‘How To Raise Money With Crowdfunding. A Kickstarter Campaign Makeover For Engineers.’.
Laughed at by your family for wanting to follow your passion? Success is the best revenge. With David Horvath
Have you ever felt like you’re not getting the support you need to succeed, especially from the people closest to you? Then you need to read every word of this interview with David Horvath – co-creator of the globally successful Uglydoll brand. Read more – ‘Laughed at by your family for wanting to follow your passion? Success is the best revenge. With David Horvath’.
Overcoming Obstacles And Facing Your Fears with Incubus Frontman Brandon Boyd
In this extremely open and honest interview, Incubus front man, Brandon Boyd, shares his entertaining, amusing and bizarre thoughts on procrastination, overcoming obstacles and facing your fears. Read more – ‘Overcoming Obstacles And Facing Your Fears with Incubus Frontman Brandon Boyd’.
Lack of experience holding you back? UNKLE’s James Lavelle started his record label at 18. Here’s how…
When legendary DJ and U.N.K.L.E. creator James Lavelle started his career, he felt overwhelmed and out of his depth. At the tender age of 18, he had no experience, no money, and he was competing against established, successful records executives with deep wallets. But he didn’t let that stop him. He went on to produce […] Read more – ‘Lack of experience holding you back? UNKLE’s James Lavelle started his record label at 18. Here’s how…’.
How To Get Your Hero As Your Mentor
Imagine what it would be like to have the support and backing of your hero, to heed their warnings and benefit from their pearls of wisdom.  How much could you achieve if your hero believed in you and your ability? How much action would you take, if they actively encouraged you to push past your […] Read more – ‘How To Get Your Hero As Your Mentor’.
How To Be A Shaolin Warrior: Violent Calm And Sticking With A Martial Arts Practice. The Shifu Yan Lei Interview
What can we learn from martial arts about remaining calm under pressure? If you’re anything like me, it isn’t just the explosive power or lightening speed of a great martial artist that you find fascinating. It’s their ability to expend massive amounts of energy but remain calm, relaxed and even playful. I have no illusions […] Read more – ‘How To Be A Shaolin Warrior: Violent Calm And Sticking With A Martial Arts Practice. The Shifu Yan Lei Interview’.
Linkin Park’s Mike Shinoda On Dealing With Brutal Criticism And Fighting Tooth And Nail For Your Vision
Do you get defensive when your creative vision is criticized after days of painstaking work? So did Mike Shinoda, who isn’t just a super-successful musician but also an exciting artist. He was kind enough to talk about his own personal and sometimes painful experiences in the early days of Linkin Park. Read on to discover […] Read more – ‘Linkin Park’s Mike Shinoda On Dealing With Brutal Criticism And Fighting Tooth And Nail For Your Vision’.
Peter Hook, Joy Division And New Order Legend On Keeping control of your career and creative freedom
Are you fed up of working in an unfulfilling job, being told what to do by a boss who doesn’t appreciate you? Do you want to pursue a creative career and work with people who share your vision? That’s exactly how Peter Hook felt when he decided to form a band called Joy Division. Hooky […] Read more – ‘Peter Hook, Joy Division And New Order Legend On Keeping control of your career and creative freedom’.
Are you sick of negative comments about your ambitions? Geoff Thompson went from floor sweeper to film maker. We reveal how.
Are you stuck, crippled by negative comments like “stop dreaming, you can’t make a living from your passion”? That’s exactly what Geoff was told. He was once a floor sweeper with ambitions above his station. However, he didn’t let dismissive comments deter him. He wrote his first book on the toilet with no money or […] Read more – ‘Are you sick of negative comments about your ambitions? Geoff Thompson went from floor sweeper to film maker. We reveal how.’.
What can you learn from Jack Nadel’s 70 years as an Entrepreneur (every single one of them profitable)?
In this edition Entrepreneur, Author & TV host Jack Nadel, tells us how he overcame his biggest challenge, how he dealt with a bitter rival, what he learned from World War 2 and his top 3 tips for success. Paul: I’d heard Jack’s name from time to time over the years, but only got to […] Read more – ‘What can you learn from Jack Nadel’s 70 years as an Entrepreneur (every single one of them profitable)?’.