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Website not giving you the results you expected? How about some non-judgemental feedback from a fresh set of eyes? Apply for an online marketing tune-up with Paul Montreal

It’s Not About Technology. It’s About What Technology Allows You To Achieve. A Website Marketing Makeover.

by Paul Montreal. Average Reading Time: less than a minute.

This week I’m trying something new. A website marketing makeover that I did over twitter at the weekend and then turned into a 5 minute-ish video makeover. I’d love to know what you guys think of this format compared to the longer written makeovers. Let me know on twitter @thepaulmontreal

Website not giving you the results you expected? How about some non-judgemental feedback from a fresh set of eyes? Apply for an online marketing tune-up with Paul Montreal

What do you think?...

This is a safe place for learning, so don't be shy. But do be cool.

  1. Paul Montreal says:

    Just a quick note that I think is worth sharing – one of the recent makeover guests shared with me that they were in a blogging club. The general idea being to practice getting into the habit of making and publishing posts. That’s a great idea, but it seemed to clash with my suggestion that they would be better doing a very small number of really good posts, than a whole lot of average posts.

    The reality is, you need to do both. You need the routine and discipline of posting, and promoting, which is very much a mindset thing. Posting = facing rejection and ridicule. And you need the skill of being able to write (or talk or video) well, because you’ve practiced and studied enough.

    It’s not one or the other, it’s both.

    But most people quit long before they’ve been able to develop either the mindset or the skill level.

    This is my first attempt at a screencast. It’s way, way below the standard I’d like to operate at. It makes me quite uncomfortable. But it’s my first attempt. And rather than wait till I’m perfect, or even good, I wanted to get it out. Then it’s done. It’s published. I can get feedback, work on my skills, study others, and most importantly, keep publishing and keep improving.

    So, if you’re one of the many people who apply for makeovers who have stopped with their own publishing around the 12 or so blog post mark, I’d urge you to keep going. Push through the discomfort. Keep going, long enough to develop the necessary skills.

    And let me know, over the coming weeks, whether this video format is useful to you, as I continue to experiment. All feedback, good and bad is welcomed.

    Paul.

  2. Sally says:

    Hi Paul,

    It was great to hear your voice and I enjoyed the 5 minute makeover. You did a makeover for me last year and I took on board what you said. Hearing your voice makes me trust your judgement even more. It is an element mostly missing from the web and I think you have hit upon a good way of bringing it in.

    I like the 5 minute idea as everyone can spare 5 minutes.

    Highlighting the text you are looking at is great but I am not sure you need to read all the text in the box out loud…I had already read it as soon as you highlighted so it was a double up.

    Look forward to the next one.

    Sally

    • Paul Montreal says:

      Thanks for the feedback Sally, I appreciate it!
      I have a lot of work to do on both the audio quality and working on my voice. It’s a whole new skill set and not one I’m naturally gifted at. Lots to work on :)

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