Because we only have a week, this is about progress not perfection. We'll focus on solving the biggest problems, for the quickest gains. I've seen hundreds of projects go over time and over budget, so I created this fixed-time / fixed-cost service as a low stress antidote to that frustration.
Once the clock starts ticking you'll have my expertise and attention for 5 days, Monday to Friday. When we stop, you'll have my copy recommendations and a clear path to follow. Best of all, you won't have to worry about time or budget creep.
Q: "My product is quite hard to explain, I'm sure it would take more than a week, what happens if we don't finish in time?"
A: When struggling to explain a product, the solution is almost always to switch the focus from the product to the customer. But solving these puzzles is part of the process and my goal is always to fix the biggest problems first, within the week, so you can test something and see immediate benefits. If additional time is beneficial, it can always be discussed.
Q: "What if I don't have an existing website or draft copy to start with?"
A: I've published an extensive guide to writing sales copy that should help most people create a first draft. Working from scratch is entirely possible. But in my experience takes about 4x longer than when I'm able to start with existing copy and tweak from there.
Q: "My product is brand new and we don't really know who our customers are yet, is that a problem?"
A: Marketing is as much a science as an art. The goal is to observe the market, hypothesize (best guess) their motivations, create an experiment (a specific offer or sales letter). Notice what happens, and pivot accordingly. It's an ongoing process of learning about your customers. Luckily they're all human, and follow identifiable patterns. So the only mistake we can make is to not start experimenting.
“After years of marketing your own brand it can happen that you don’t see the wood for the trees anymore. Paul is really good at pushing you to focus on the essence of your product. Once you are there he keeps you there, tirelessly asking—until you can tell the story of your product clearly, comprehensively, and at the right pace. Working with Paul is both tough and fun. It requires your full attention, and it is worth your full attention.” Oliver Reichenstein, Information Architects & iA Writer, Zurich.
"Paul made all of us, including the co-founders, take a step back and describe our product/features from a human level. We were caught up living and breathing this stuff. Our language assumed that the world knew what we were talking about, when in fact, that wasn't the case. Working with Paul, we became confident with taking a different approach, to tell a story, about a technical need. As a bonus, our new employees were able to get up to speed faster than before. I would most definitely recommend Paul, he knows how to cut through the fluff and get back to the basics, the fundamentals that people can really connect with." Sunny Cha, VP of Marketing, Tenjin, San Francisco.
"Before Paul I don’t think we, as a group, were aware how complicated it is for clients to buy 'big data' products such as ours and find them valuable. In most cases it is a non-technical operational manager who benefits, day to day, from such a product. It is a non-technical manager with purchasing power who is deciding about the purchase of such a product or its alternative. Paul helped us craft aspirational messaging that caters to all these groups. And on a personal level, working with Paul gave me a deeper insight into my own role. I’ve already recommended Paul. I think all 'big data' companies with new products have this type of problem and need to do this type of work to grow beyond their initial niche." Matthaus Krzykowski, Investor, Salisbury Ventures, Berlin.
I've been solving marketing puzzles for about 25 years. Look, there's me computerizing stuff at 11, without even turning the TV on. I'm fascinated by the stories we tell each other, and the stories we tell ourselves. When I'm not helping people sell their ideas, I'm working on my framework for increasing motivation. I'm based in England/SW France. Working with startups mostly out of Silicon Valley.
*Any resemblance to Damien Thorn, demon child from The Omen is purely coincidental.
If you think you might be interested in working together, the first step is to make contact as early as possible. You can tell me all about your project using the form below. And I promise to get back to you within 24 hours.
“It made us realize that even though we’re a technical product, we should be bringing out the inspirational and human element of our offering.”
Natasha Baker. SnapEDA (YC W16)
“With Paul’s suggestions, I was able to incorporate changes that helped us reach 235% of our original funding goal.”
Christine Buijs. Film maker
“It is important that communication is fully aligned with what you believe in, so we are happy that the work has allowed us to recapture our original rationale.”
Erwan Le Corre. Movnat
"I finally feel aligned and have been attracting my "right" people who need what I am offering. I would recommend Paul to anyone who is not getting the results that they want with their website or marketing efforts."
Christian Marie Herron. Communication Consultant.
"It’s hard for startups to get high quality, actionable advice in this area. This advice is among the most useful we’ve had.”
Benjamin Todd. 80,000 hours (YC S15)
“I think anyone putting themselves out there can value from objective feedback. I truly appreciate the investment of Paul’s time. He definitely knows his marketing."