“It made us realize that even though we’re a technical product, we should be bringing out the inspirational and human element of our offering.”
Natasha Baker. SnapEDA (Y Combinator W16)
If your marketing doesn't motivate your audience to buy, it doesn't matter how good your product is, the competition will eat you alive.
You’ve been living and breathing your product. But that closeness and that technical genius can make it harder to communicate with new customers.
I work with you to tell a more persuasive story. One that connects the dots between your product and your customer’s deepest motivations. Nudging more people to try, buy & recommend.
Think of me as a fresh set of experienced marketing eyes. I’m on your side and I’ve got your back. Helping you avoid critical mistakes and grow with confidence.
What do other people think?
“After years of marketing your own brand it can happen that you don’t see the wood for the trees anymore. Paul is really good at pushing you to focus on the essence of your product. Once you are there he keeps you there, tirelessly asking—until you can tell the story of your product clearly, comprehensively, and at the right pace.”
Oliver Reichenstein, Information Architects & iA Writer, Zurich.
"Paul made all of us, including the co-founders, take a step back and describe our product/features from a human level. We were caught up living and breathing this stuff. Our language assumed that the world knew what we were talking about, when in fact, that wasn't the case. Working with Paul, we became confident with taking a different approach, to tell a story, about a technical need. As a bonus, our new employees were able to get up to speed faster than before. I would most definitely recommend Paul, he knows how to cut through the fluff and get back to the basics, the fundamentals that people can really connect with."
Sunny Cha, VP of Marketing, Tenjin, San Francisco.
"Before Paul I don’t think we, as a group, were aware how complicated it is for clients to buy 'big data' products such as ours and find them valuable. In most cases it is a non-technical operational manager who benefits, day to day, from such a product. It is a non-technical manager with purchasing power who is deciding about the purchase of such a product or its alternative. Paul helped us craft aspirational messaging that caters to all these groups. And on a personal level, working with Paul gave me a deeper insight into my own role. I’ve already recommended Paul. I think all 'big data' companies with new products have this type of problem and need to do this type of work to grow beyond their initial niche."
Matthaus Krzykowski, Investor, Salisbury Ventures, Berlin.
About Paul
I've been solving marketing puzzles for about 25 years. Look, there's me computerizing stuff at 11, without even turning the TV on. I'm fascinated by the stories we tell each other, and the unconscious drives really running the show. Currently writing about how Comfort & Control are behind everything we purchase. Born in England, living in Bali. Working with startups out of Silicon Valley and Singapore.
*Any resemblance to Damien Thorn, demon child from The Omen is purely coincidental.
Got questions?
If you think you might be interested in working together but still have questions, you can tell me all about your project and see if we're a good fit using the form below. Or, you can just drop me an email I'll to get back to you within 24 hours.
“With Paul’s suggestions, I was able to incorporate changes that helped us reach 235% of our original funding goal.”
Christine Buijs. Film maker
“It is important that communication is fully aligned with what you believe in, so we are happy that the work has allowed us to recapture our original rationale.”
Erwan Le Corre. Movnat
"It’s hard for startups to get high quality, actionable advice in this area. This advice is among the most useful we’ve had.”
Benjamin Todd. 80,000 hours (Y Combinator S15)