On our agreed start date I'll look over your existing web page, landing page, or copy draft. I'll identify the key areas we'll need to dig into to make the biggest impact in the shortest amount of time.
For the next 3 days we'll flesh out the details together, going back and forth via a private slack channel and a shared Google Doc. We'll optimize your copy using my tried and true framework.
We'll make your chosen page more persuasive and easier to understand. On the final day I'll create and deliver my recommended copy changes.
The web design industry is notorious for projects that go horribly over time and over budget. (And still don't increase sales.) So I created this fixed-time & fixed-cost service as a low stress antidote to that frustration.
Once the clock starts ticking you'll have my expertise and attention for 5 days. We'll focus on solving the biggest problems, for the quickest gains. When we stop, you'll have my copy and a clear path to follow.
At your request we'll use Google Optimize to A/B test my recommended changes against your existing copy. If my changes don't result in an uplift in conversion, I'll happily work with you, for free, until we achieve a winning combination.
“After years of marketing your own brand it can happen that you don’t see the wood for the trees anymore. Paul is really good at pushing you to focus on the essence of your product. Once you are there he keeps you there, tirelessly asking—until you can tell the story of your product clearly, comprehensively, and at the right pace.” Oliver Reichenstein, Information Architects & iA Writer, Zurich.
"Paul made all of us, including the co-founders, take a step back and describe our product/features from a human level. We were caught up living and breathing this stuff. Our language assumed that the world knew what we were talking about, when in fact, that wasn't the case. Working with Paul, we became confident with taking a different approach, to tell a story, about a technical need. As a bonus, our new employees were able to get up to speed faster than before. I would most definitely recommend Paul, he knows how to cut through the fluff and get back to the basics, the fundamentals that people can really connect with." Sunny Cha, VP of Marketing, Tenjin, San Francisco.
"Before Paul I don’t think we, as a group, were aware how complicated it is for clients to buy 'big data' products such as ours and find them valuable. In most cases it is a non-technical operational manager who benefits, day to day, from such a product. It is a non-technical manager with purchasing power who is deciding about the purchase of such a product or its alternative. Paul helped us craft aspirational messaging that caters to all these groups. And on a personal level, working with Paul gave me a deeper insight into my own role. I’ve already recommended Paul. I think all 'big data' companies with new products have this type of problem and need to do this type of work to grow beyond their initial niche." Matthaus Krzykowski, Investor, Salisbury Ventures, Berlin.
I've been solving marketing puzzles for about 25 years. Look, there's me computerizing stuff at 11, without even turning the TV on. I'm fascinated by the stories we tell each other, and the stories we tell ourselves. When I'm not helping people sell their ideas, I'm working on my framework for increasing motivation. I'm based in England/SW France. Working with startups mostly out of Silicon Valley.
*Any resemblance to Damien Thorn, demon child from The Omen is purely coincidental.
If you think you might be interested in working together, the first step is to make contact as early as possible. You can tell me all about your project using the form below. Or, you can just drop me an email I promise to get back to you within 24 hours.