Is your mission leading you to the promised land? A website makeover for coaches.

Christian Marie Herron's coaching for introverted professionals.
Christian Marie Herron is a coach for introverted professionals.

I’m doing a marketing makeover on Chris’ website. She provides professional coaching services for introverted professionals. She’s passionate about her mission, which is “To dispel the incorrect assumptions and perceptions about introversion”. Despite a 15 year background as a successful Human Resources professional, she’s not getting the results she expected online. She launched her business less than 12 months ago, but with no coaching sales, she’s starting to question her decision to focus on the introvert market.

Should she abandon her mission and go back to the corporate world? Or double her efforts and stay the course?