4. Talk to the people who are already convinced.
You have a section of “Pro Tips” on the homepage. Explaining why remote working is ace. I wouldn’t try to sell them on the idea of doing remote working, they are either into the idea or not, long before they even think about finding you.
What you could do is a have an entry level product where you audit a company’s technology and its suitability for remote working to help them assess the risk. That is your way into a company by helping them reduce risk. Once you’re in, you can go deeper. Again you’re appealing to their need to cover their asses.
As a lead into that product I would put together a “do it yourself” pack for companies who are thinking about remote working, to help them assess the risks on a superficial level. Then tailor that pack to every specific niche that’s relevant and do it as individual blog posts / white papers that you can then promote.
For example;
“How to implement remote working in the automotive industry, a 10 step white paper.”
“How to implement remote working in the insurance industry, a 10 step white paper.”
etc.
Don’t waste time trying to blog about vaguely related topics, write this one really good white paper, then promote the hell out of it. Use it to go to THEM. Do not expect people to find you in Google, you could waste years playing that game.
Use this white paper to promote yourself through existing trade press in each individual niche. Up-sell from this free report to an audit service. Then up-sell to actually helping them implement with your full range of services.
5. If you’re the talent, show yourself.
Get rid of stock photo girl on the homepage. You’re a consultant, you need to be on the page. I don’t see a real human being anywhere. People buy from people. They don’t trust invisible professionals.
You don’t need a “partners” page. And Skype isn’t a partner. That’s like me saying “Royal Mail” is a partner because they deliver my post or the “Highways authority” is a client because I drive down the road.
Never try to look and sound bigger, smarter and more established than you are. It doesn’t create trust. You’re not selling to stupid people, so never make them feel like you think they are.
You’re a one woman show, be confident about that, own it. Don’t hide. Don’t bluff. Don’t have a “who am I” page next to a “what we do” page. Who is “we”? You and the cat? Your client sees every one of these tiny cues and makes a cynical judgement to protect themselves from being scammed. Honesty is refreshing. If you’re starting out – own it. You have a small window to prove you’re not full of muck like the last 3 consultants they hired to cover their ass.
You need to find a way to start small, like this limited audit idea. And get out there doing it for real clients at any cost, get some case studies built up, get some testimonials, referrals, names you can drop.
Then, the more work you do, the more you can fill your site with other peoples real-life stories, which you share in plain English. The stories of people who are respected and admired, sharing their experience of working with you. Telling the world how your skills helped them make a smooth transition to remote working or fix the hiccups in their remote working experiment.
Summary
Simplify, speak person-to-person, create an industry specific white paper, promote the hell out of it, up-sell an audit package to make it easy for them to start working with you. Understand what you’re selling – a way for managers to cover their asses.