Dashboard

Overview

How to create a website that sells.

1. Always Start With The Customer

• Do you know who your customer is, and who they aren’t?
• Are you creating products and services people really value?
• Are you thinking like a Scientist?
• Are you starting out as simply as possible?

2. Build Your Sales Pitch

• Introduction.

Set The Scene

• What’s the problem?
• How could it get worse?
• Why hasn’t it been solved already?
• How could things be better?
• What’s your legend?

Bring Out The Benefits

• Your Solution: What’s the new idea?
• Have you turned features into benefits?
• Have you uncovered the hidden emotional value?
• Have you defined a position in the marketplace?

Seal The Deal

• Prove it. What do others say about you?
• Have you educated with a free sample?
• Have you positioned your pricing?
• Have you crafted a good offer?
• Have you created a reason to act now?
• Can you lower their risk?

The Editing Suite

• Construct your sales pitch.
• Have you edited for emotion and removed the jargon?
• Are they drawn in by the headline and introduction?
• Are you showing as well as telling?