If you followed the instructions earlier in the course you should have the answers to each lesson all laid out on a single web page in the format below. If you didn’t, today’s the day to pull your finger out and catch up!

Each of the lessons has been building up to developing a complete sales pitch and now we’re going to start working on that pitch as a single document and editing it together for flow and power.

So today’s lesson is simply to copy and paste everything you’ve written so far into the comments as one document. It doesn’t matter if you are uncertain about it. It doesn’t matter if you think it sucks. It doesn’t matter how good or bad you think your writing is.

Just paste what you have into the comments. Then, in the coming lessons we’re going to go through several steps of editing. Your notes should start to come together with each step into something that flows.

Set The Scene

What’s the problem?
How could it get worse?
Why hasn’t it been solved already?
How could things be better?
What’s your legend?

Bring Out The Benefits

Your Solution: What’s the new idea?
Have you turned features into benefits?
Have you uncovered the hidden emotional value?
Have you defined a position in the marketplace?

Seal The Deal

Prove it. What do others say about you?
Have you educated with a free sample?
Have you positioned your pricing?
Have you crafted a good offer?
Have you created a reason to act now?
Can you lower their risk?