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I’m doing a marketing makeover on Kim’s website. She’s down in Australia, building a marketplace to help the public find the right type of Lawyer. I love marketplaces, they have huge potential. But building a marketplace is about far more than just having an idea and a database. Getting early adopters is expensive, so the site itself better be spot on when your users land. Let’s take a look at Kim’s site and see what we can learn about our own marketing in the process. (I’m listening to RY X while I work.) So, before we prepare our closing statements, lets take a look at the evidence…
I’m doing a marketing makeover on Matthew’s website. He’s a mentalist. Like Patrick Jane in “The Mentalist” or Derren Brown in real life. He messes with people’s minds for fun and profit. Most of his work comes through word of mouth, so he’d like to improve his reach, especially through Google and his website. In this makeover you’re going to learn how similar marketing and mentalism are. I’m listening to “The Thomas Crown Affair” movie soundtrack while I work. So, hold on to your free will, here are my top 6 tips for turning this website around…
I’m doing a marketing makeover on Sally’s website. She’s got a couple of holiday rental homes over in Italy. She’s proud of her homespun website, but she’s feeling overwhelmed about all the conflicting advice she hears. And all the new tools and technologies people are telling her she needs to adopt. (I’m listening to the Gladiator movie soundtrack while I work). So, hold onto your gelatos, here are my top 7 tips for turning this website around…