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I’m doing a marketing makeover on Julia’s website. She has 3 vacation rentals in the Cape Cod area which she’s running on a pretty old website template. She wants to update everything and move over to WordPress, but she’s feeling overwhelmed at the prospect. There’s a real danger of throwing out the baby with the bath water when you move websites. So I’m going to make it clear what I think she should keep and what she should leave behind. And sometimes, what we most need to leave behind is a mindset that leads us astray. (I’m listening to Patti Page while I work.) So hold onto your sand dunes, here are my top 8 tips for turning this website around…
I’m doing a marketing makeover on Linda Lou’s website. She’s got a vacation rental house on the Caribbean Island of Curacao. She’s not a native English speaker, so she’s worried about finding the right words. But how much is selling a tropical island paradise about getting the words right, and how much is something else? (As I write this from the UK, I’m listening to hailstones falling from a grey sky and I have a bad case of the flu). So, woolly hats and lozenges all around, here are my top 5 tips for turning this tropical paradise website around…
I’m doing a marketing makeover on Ralph’s website. He’s got a vacation rental site selling properties in Paris and Nice. Ralph tells me that he wants to cut the cord from the big, impersonal, lead generating aggregators. He wants to have more direct interaction with customers. But has his website got what it takes to stand alone and have customers reach out to someone they don’t know? (I’m listening to Meg Myers while I work.) So, air kisses all around, here are my top 6 tips for turning this website around…
I’m doing a marketing makeover on John’s website. He’s running a vacation property website, renting out his modern Toronto house. John tells me he’s got a great Google ranking but his site isn’t converting visitors to customers. (I’m listening to Brian Reitzell’s Interpolating Moonlight Sonata while I work). So hold onto your crack pipes, here are my top 6 tips for turning this website around…