Month: October 2013

Paul: Do you remember the TED talk that rocketed Simon Sinek to marketing stardom?

Start with Why was the book that followed and had everyone talking about finding their purpose. That visionary drive that pulls you out of bed and powers your ambition. Blasting away the uncertainty, procrastination and fear of rejection. Did you work out what your “why” is and make it the foundation of your business?

I’m doing a marketing makeover on David’s website. He’s a piano teacher by day and a recital pianist by night. He wants to share his passion with the world and he’s throwing all his energy into testing his way forward.

His website should be acting as a central resource for his free video lessons, his paid online training and his real-world piano lessons. But in a world full of piano teachers all trying to get attention with free tutorials, can we turn his fortunes around? Or is it time for the fat lady to sing?

Let’s take a look and see what we can learn…